Tuesday, January 12, 2010

Style: Muji's No Brand Quality Goods

On my last visit to New York, I stumbled into Muji by chance and was completely smitten by its minimalist design and unusual product offerings. I bought a bunch of gifts, distributed the bounty, and moved on, forgetting about my little discovery. Fast-forwarding to our recent trip to Italy, I once again was drawn to a Muji. The only difference this time is that I promised not to forget about this little wonder.

Originating in Japan, Muji sells household wares, clothing, accessories, and toys. As its name promises (translated to "no brand quality goods"), Muji emphasizes recycled products and de-emphasizes branding and packaging. Muji's offerings are inexpensive, available online, and perfect for your own household or as a gift.Their designs are beautifully simple, from a vertically striped, reused yarn tee to a bright and bold pencil set and notebook encased in paper bag-colored packaging. My personal favorite is their City in a Bag series. Tied up in a delicate, linen sack is a half a dozen or so little, wooden blocks that include a number of the most famous icons from our most beloved cities. Choose from New York, Tokyo, London, or Paris and enjoy them for yourself or watch your kids go to town. Details: www.muji.us

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About Mod City Mom

After becoming mothers, sisters Sarah Romine and Leah Weyandt wanted to marry the activities and interests that they experienced before motherhood with their new found lives with children. This was not always an easy task—traveling to obscure places, shopping at off-beat boutiques, and sipping lazy-afternoon cocktails doesn't always fit neatly with parenthood. Stemming from their frustration, they meticulously searched, and continue to search, for activities, establishments, and entertainment that they take pleasure in and their families benefit from. The result? Mod City Mom.

About Sarah

Sarah is a passionate cook, fashionista, writer, actor, and mother. Like all actors, she ended up working at many-a-restaurant to make ends meet and shopping at countless bargain boutiques to maintain her sense of personal style. Her culinary journey, love affair with fashion, and desire to remain true to herself after becoming a mother are the inspirations for this site. Sarah lives with her husband and two sons in Chicago.

About Leah

A polymath wannabe, Leah loves books, films, music, cooking, and travel. After co-starting a writing and editing shop in 2002, Leah has spent her spare time frequenting her favorite cities, hangouts, and haunts. Her obsession with finding the new, innovative, and quirky is the impetus behind this site. Leah lives with her two sons and husband in North San Diego County.
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