Style: Muji's No Brand Quality Goods

On my last visit to New York, I stumbled into Muji by chance and was completely smitten by its minimalist design and unusual product offerings. I bought a bunch of gifts, distributed the bounty, and moved on, forgetting about my little discovery. Fast-forwarding to our recent trip to Italy, I once again was drawn to a Muji. The only difference this time is that I promised not to forget about this little wonder.


Originating in Japan, Muji sells household wares, clothing, accessories, and toys. As its name promises (translated to "no brand quality goods"), Muji emphasizes recycled products and de-emphasizes branding and packaging. Muji's offerings are inexpensive, available online, and perfect for your own household or as a gift.Their designs are beautifully simple, from a vertically striped, reused yarn tee to a bright and bold pencil set and notebook encased in paper bag-colored packaging. My personal favorite is their City in a Bag series. Tied up in a delicate, linen sack is a half a dozen or so little, wooden blocks that include a number of the most famous icons from our most beloved cities. Choose from New York, Tokyo, London, or Paris and enjoy them for yourself or watch your kids go to town. Details: www.muji.us


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